Sarmaaya.pk
Redesigning Pakistan's PSX-authorized research platform to feel trustworthy for first-time investors and fast for active traders.
Serious market data, presented like it.
Sarmaaya is a PSX-authorized data redistributor — its research and portfolio-tracking platform brings PSX stocks, mutual funds, ETFs, gold, forex and commodities onto one dashboard. That breadth is the product's strength, but the website carrying it felt dated next to the fintechs Sarmaaya competes with for a new investor's trust.
Make a data-dense financial platform feel accessible to a first-time investor, without slowing down the professionals who live in the screener every day.
- 01Build visual trust for a regulated financial brand
- 02Keep dense tools like screeners fast and legible
- 03Unify stocks, funds, gold and forex in one system
One visual language across six asset classes.
Research
Reviewed support tickets and app-store reviews to find where new investors dropped off versus where active traders got frustrated.
Information design
Built one shared table and card language for stocks, funds, gold and forex, so switching asset classes never feels like switching apps.
Validation
Tested the screener and fund-comparison flows against real filtering tasks investors use to shortlist opportunities.
The decisions behind the platform, not just the pages.
- A platform that looks as regulated and careful as it is
- Screeners and comparisons that stay fast under real filters
- One consistent way to read stocks, funds, gold and forex
- A company page that builds confidence before signup
A single research journey
Discover → Screen → Compare → TrackDiscover
Company and fund pages that establish credibility before the data.
Screen
Filter stocks by price, P/E, dividend yield and more without lag.
Compare
Set funds or stocks side by side in one consistent table format.
Track
Everything rolls up into one portfolio view across asset classes.
A visual system built for trust, density, and speed.
Company page
Company pages
Financials, fundamentals and history laid out so a first-time visitor can read them without a finance background.
Stock screener
Stock screener
Filters for price, P/E, dividend yield and market cap that stay responsive as investors save and reuse their own screens.
Fund comparison
Fund comparison
Mutual funds set side by side in one table, so performance and fees are compared like-for-like at a glance.
A platform that reads as careful as it is.
The redesign gave Sarmaaya a company presence that matches the seriousness of a PSX-authorized data platform — stronger returning-user numbers, a near-zero rage-click rate, and one visual system that scales across stocks, funds, gold and forex instead of six different ones.